The S72 ‘Legend’ Gin has been an established value in the world of gin since 2017. Six years later, the delicacy that sprang from the brain of ten-time world motocross champion Stefan Everts gets a completely new look: a bottle in the shape of the number 1.

After a chance encounter with Belgian mountainbike world champion Filip Meirhaeghe on the ‘Eternal Fame’ TV show in 2012, Everts love for gin really blossomed and his since taken him on a five year journey to create a product worthy of his name.

Educating himself on the entire industry through reading books and tasting different flavours, it was another coincidental between his father and a local gin distillery that provided Everts with the spark to start creating the product himself.

As big fans of the star motocross rider, the distillery explained all the processes necessary to bring S72 Gin to the marketplace and then helped with all the sampling and testing, so that Everts could create the unique flavour he was looking for.